Sturgis Mustang Rally
Sturgis, South Dakota · Sturgis Photo & Gifts · Proud sponsor
Mustangs take over.
Main Street comes alive.
Classic lines. Modern muscle. A whole town sharing the excitement. Come experience Sturgis Mustang Rally in the heart of the Black Hills—and meet us right here on Main Street.
Rally scenes from the Sturgis Area Chamber’s SMR gallery. Archive photography; dates not specified.
Come for the Mustangs. Stay for Sturgis.
This is a Main Street kind of Saturday.
Polished classics. Personal builds. Modern muscle. The Sturgis Mustang Rally brings owners and admirers together for a closer look at the cars—and a chance to meet the people who love them.
Walk the Show & Shine
Make your way through downtown, find your favorite Mustang and take in the atmosphere. Saturday's Show & Shine is one of the rally's signature gatherings.
Enjoy the Black Hills
Make Sturgis your starting point for the scenery beyond Main Street. Past SMR programs have included cruises, poker runs and a gathering in Deadwood.
Feel the excitement
Past rally programs have featured autocross, drag racing and driving activities. Check the organizer's current program for events, venues and participation requirements.
You were there. Bring the moment home.
Sturgis Mustang Rally group photos
Find yourself, your friends and your Mustang memories in our Main Street group photographs.
We sell Mustang Rally group photos through our Sturgis Rally Photo archive. Choose a year, open the photograph, then review the print options available for that image.
Opens our SturgisRallyPhoto.com gallery, where you can view photographs and order available prints.
Looking for an earlier visit?
Start with a recent year, or explore the full archive to find the rally you attended.
Planning to be in the next photo? Our Mustang group-photo tradition is at noon during the Show & Shine, at Junction & Main. Confirm the next rally's photo date and time with our shop before you arrive.
Proud sponsor. Your Main Street neighbor.
Stop in. Say hello.
Take a little SMR home.
We love what the Mustang Rally brings to our hometown. Sturgis Photo & Gifts proudly sponsors the show and welcomes the owners, families and fans who make it special.
SMR merchandise & keepsakes
Visit us for Sturgis Mustang Rally merchandise, including apparel and keepsakes. Contact our team for current designs, sizes and availability.
1081 Main Street · Sturgis, SD
Open seven days a week, year-round.
The next chapter
Looking ahead to SMR 2027
We’ll add confirmed dates and event highlights here following organizer announcements. Until then, use the organizer's website for the latest rally and registration information.
Visit the rally organizer2027 dates are not confirmed on this page. Last checked October 22, 2026.
A Sturgis tradition since 2007
What began with a local Mustang owner's idea grew into an event that filled four city blocks in its first year. SMR celebrated its 20th year in 2026. The organizer describes it as the largest Mustang rally in the Midwest—and we're proud to be part of its Main Street welcome.
Can I visit the Show & Shine?
Travel South Dakota describes the Show & Shine and parade as open to the public. Other activities may require registration. Check the current organizer schedule for details.
Can I order a Mustang group photo after I get home?
Yes. Visit our Mustang photo archive, choose your year and review the options for that photograph. Contact our shop if you need help finding the right image.
Are Mustang and Motorcycle Rally photos in the same place?
Our Group Photos page helps you choose the right event. Motorcycle photos and Mustang photos have separate galleries and event schedules.
